Located on the city's main avenue Laugavegur, ION City's deep local ties to its neighbouring cafés, bars, restaurants, and galleries make it the perfect portal from which to explore the urban side of this fascinating destination. Open only to foot traffic in the summer, the city's ‘main street' is a bustling mix of international adventurers, locals, and eclectic shoppers. Further elevating this hotspot on the map, the North African-tinged restaurant Sumac is helmed by the country's culinary Olympic team director Thrainn Freyr Vigfusson, where an 86-seat restaurant and exclusive ‘speakeasy' Chef's table for 11 await the culinarily minded. Hallways usher guests to the 18 rooms by a fractured landscape of lighting and panelling on the walls, creating an optical illusion of a narrowing corridor and again reinforcing the theme of incorporating Icelandic nature into contemporary design.