Welcome to LUMA Concept Hotel London. It's a hotel, but not as you know it. A boutique urban base that builds your stay around you, it strips out what you don't need, to enhance what you do – and pleasantly surprises you in the process. Uncomplicated but beautiful, LUMA Concept Hotel London is smart, inspired, yet ever-so-slightly eccentric – a true original that shines a light on the traditional hotel and reveals a simple truth: it's time to do things differently.