Step off the busy streets of Fitzrovia and into a world where reality loosens its grip. Hidden behind an unassuming façade, Sanderson has spent decades blurring the line between hotel and fantasy. Designed by Philippe Starck, Sanderson is one of London's most imaginative destinations, where surreal design, playful details and unexpected moments wait around every corner. While the city hums away outside, life inside moves to its own rhythm. Drift between long lunches, hidden cocktails and late-night conversations, while the hotel's iconic spaces invite curiosity at every turn. From the famous Long Bar and enchanting Courtyard to bedrooms designed to view your retreat from a new perspective, Sanderson offers a London experience unlike any other. Located moments from Oxford Street, the hotel places some of London's most exciting neighbourhoods within easy reach, yet there's something about Sanderson that makes leaving feel entirely optional.