Lifestyle hotel on Laugavegur At Alda Hotel Reykjavik, we combine a fantastic location, on Reykjavik‘s main shopping street, Laugavegur, with a harmonious atmosphere. Our boutique-style hotel, where rooms vary in shapes and sizes, offer a calm escape. The idea of Alda Hotel Reykjavík is to provide tranquil space in the middle of the city to take in and process the expressions from the adventures experienced in Iceland. We are located on the upper end of Laugavegur (otherwise known as the quiet part), around a 15-minute walk from the center of the city. We are close to shops, cafés, and restaurants but away from the central nightlife area.