At the award-winning Hotel Florence, Ascend Hotel Collection hotel in Florence, SC, you can enjoy upscale luxury and connect to nearby attractions that include Francis Marion University, Florence County Museum, Darlington Raceway and Palmetto Peddlers Antique Mall. Amenities at our smoke-free boutique hotel include free WiFi, free weekday newspaper, restaurant with Sunday brunch, fitness center, valet cleaning service, sundry shop and a business center with copy, fax and computer with Internet. Each elegant guest room features a coffee maker, desk, TV, hair dryer, iron and ironing board. Also, earn rewards including free nights and gift cards with our Choice Privileges Rewards program.